Drawing on the theme from MTV’s popular “Pimp My Ride” TV show on taking cars to otherworldly levels, Black Beat magazine is now trying to cash in on the same kind of allure for cell phones.
The urban, hip hop and rap music magazine on Tuesday announced its new line up of celebrity wallpapers for cell phones.
The magazine’s “Take the Biggest Celebrities With You” debut includes wallpapers of some of today’s hottest celebrities including Christina Aguilera (keyword “christina”), Nelly (“nelly”), Katy Perry (“katyperry”), Pretty Ricky’s Spectacular (“spectacular”) and Keyshia Cole (“keyshiacole”).
There’s also Bow Wow and Omarion (“bowwow”), Barack Obama (“obama”), Britney Spears (“britney”), Beyoncé (“beyonce”), Lil Wayne (“lilwayne”) and Ciara (“ciara”).
Black Beat and multimedia service provider Skycore are hoping to attract a decidedly youth demographic and convince them to pay 99 cents for each celebrity wallpaper.
Each charge is a one-time fee that latches directly onto a user’s current mobile phone bill. To get one, simply send a text message with the associated keyword above to 33563. Standard text messaging rates may apply.